The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Collect market intelligence
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| Gather and document market intelligence through networking activities and participation in activities such as trade fairs, conferences, and/or professional development activities Completed |
Evidence:
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| Identify and access further sources of market intelligence Completed |
Evidence:
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| Evaluate commercial services providing market intelligence for value for money and quality of market intelligence, and access as required Completed |
Evidence:
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| Collate and analyse market for relevance and applicability to the organisation’s international business activity and undertake an evaluation of marketing performance Completed |
Evidence:
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Review current business performance and capability
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| Confirm core activities, customer base, business values and current business direction Completed |
Evidence:
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| Identify current international marketing performance and effectiveness of past international marketing or positioning Completed |
Evidence:
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| Review performance data from all areas of the business to identify strengths, weaknesses and critical success factors relevant to international business activity Completed |
Evidence:
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| Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets Completed |
Evidence:
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| Identify underperforming products or services within international markets for redevelopment or withdrawal Completed |
Evidence:
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| Confirm the strength and current competitive position of the business within international markets Completed |
Evidence:
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Evaluate the specific market
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| Identify and analyse trends and developments having an impact on international business activity for their potential impact on the business Completed |
Evidence:
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| Gather and analyse comparative international market information as a basis for reviewing business performance Completed |
Evidence:
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| Analyse the market performance internationally of existing and potential competitors and their products or services to identify potential opportunities or threats within international business markets Completed |
Evidence:
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| Identify and tap sources of intelligence for advance warning of new products, services, technology or new international markets for the business Completed |
Evidence:
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| Identify and analyse the legal, ethical and environmental constraints of the international market for their effect on international business activity Completed |
Evidence:
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Document how business can meet current and emerging needs of the target market
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| Identify, analyse and document poor/underservicing of existing international market needs by the organisation and/or its competitors Completed |
Evidence:
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| Identify changes in international markets that link positively to the organisation’s strengths or capabilities Completed |
Evidence:
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| Consider the advantages and disadvantages of forecasting techniques in relation to the required outcome, and select technique/s in accordance with organisational requirements Completed |
Evidence:
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| Forecast and justify emerging international market needs in terms of available information Completed |
Evidence:
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| Identify the needs of the business in terms of changes required to improve performance or to address an international market opportunity Completed |
Evidence:
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